Not only are shopping trends changing this holiday season, but consumers are also reimagining how they celebrate the holidays entirely.
Ad management company CafeMedia surveyed 500 U.S. women ages 18-54 about their holiday plans. A majority said they think celebrating is important and will provide an escape in a difficult year. More than 80% of those polled are leaning into traditions this year, too, and 69% plan to try and establish new traditions.
Almost half are unsure how to celebrate the holidays, 32% are opting for in-person gatherings and 23% are doing a mix of in-person and virtual gatherings.
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