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Facebook and Pinterest remain the most trusted social networks for product recommendations and shopping, according to the Social Recommendation Index released today by Social Media Link. But reviews are just as useful to consumers, as long as they are personal and include pros and cons instead of just a number or star rating. If the review comes from someone within a customer’s social network, all the better.
The average age of survey respondents was their mid 30s and they were 94 percent female.