In an Ever-Changing Digital World, Marketers Find Stability Tracking Mobile Trends

Understanding its nuances will offer brands insight into consumer behaviors

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Not all that long ago, if you pictured a commuter on a train platform, they would likely be reading a newspaper or sipping coffee. Flash forward to now and the same commuter might be planning a party, test driving a car or fighting for survival in a zombie apocalypse—all from their mobile device.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in