Scott Swanson

Scott Swanson

In an Ever-Changing Digital World, Marketers Find Stability Tracking Mobile Trends

Users are more accessible through their phones, and companies can utilize machine learning to reach them in new ways.

Why No One Cares About Your Ads (and How to Change That)

Ads require a level of receptivity that is often underestimated by marketers.

4 Ways to Save the Mobile Ad Experience

Brands need to take a firm stance against the sites and practices that characterize the desperate web.