Branding

The Importance of Brand Voice

Headshot of Robin Neifield
By Robin Neifield

Brands are strong and memorable when they have a distinctive, consistent, relevant brand voice. It is embedded in their ad executions across channels, in their public actions and PR, in the engagement with their fans and followers on social media, and everywhere they have a visible presence. It is expressed in their choice of language, of images, of topics, of media and of partnerships, among other things. Brands are strong and memorable when they have a distinctive, consistent, relevant brand voice.

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Headshot of Robin Neifield

Robin Neifield

With over 20 years of online experience Robin Neifield serves as the CEO of Netplus, a top interactive agency, and as the trusted digital guide for CMOs. She has been widely published and quoted on digital strategy and has been a frequent speaker and panelist at industry events like Search Engine Strategies, OMMA, Ad:Tech and others where her insights are sought on varied marketing topics such as digital strategy, behavioral targeting, social media marketing, search engine and conversion optimization, localization strategies and proximity marketing, mobile gaming and email marketing. You can find her on LinkedIn, or reach her by email or phone, (610) 304-9990.

 

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