Marketing and Sales

Imagine: America First in 2018

Headshot of Chet Dalzell
By Chet Dalzell

Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.

How did 2017 work out for you? Well, let’s look forward to 2018 — and imagine what could be.

The optimist in me is gung-ho on what’s transpiring in the world economy — and nearer at home:

Sustainability is alive and well, no matter what country is in or out of the Paris Climate Accord. The private sector is already on it — and the world’s first trillionaire just may invent a better battery.

America First:  It would be nice if such ingenuity originated with an American enterprise, but that’s not required.

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Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

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