IBM Watson Partners With Data Marketer Jivox for Ads That Change With the Weather

It's just the beginning for real-time contextual data

IBM’s Watson Advertising, formerly The Weather Company, is partnering with personalized data marketer Jivox to create and deliver contextual ads in real-time. Ads can be tailored based on dynamic local weather information–meaning, not only might customers in a cold snap get more ads for hot coffee, but if it’s snowing outside, the coffee ad itself might be altered on the fly to include snowflakes.