IBM Exec Bob Lord Believes These 5 Things Can Help Marketers Advance Their Careers

Data, speed, talent and more

Adweek Livecast—a new webinar series anchored by our editorial team—premiered on Tuesday and featured Bob Lord, chief digital officer at IBM and ad-tech pioneer with companies like AOL and Razorfish on his executive resume. The Livecast debut represents the last part of our Next Tech series, which began on July 23 and has included coverage across all our platform—the magazine, website, podcasts, webinars and our Wednesday afternoon #AdweekChat Twitter series.