Blockchain

IBM and Mediaocean Are Creating a Blockchain Ecosystem to Track Spending

For campaigns across digital, TV, print and out-of-home channels

The network records how digital dollars break down across the digital ecosystem. Photo Illustration: Tenzin Tsepel; Sources: Getty Images, IBM
By Marty Swant

June 19, 2018

IBM and Mediaocean are collaborating on a blockchain-enabled advertising network focused on making the programmatic buying process more transparent.

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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