IAB Unveils the Lineup for Its First Virtual Podcast Upfront

Media buyers appreciate 'nimble' nature of podcast ad buys

Dozens of entertainment brands are expected to participate in the virtual event. IAB

Similar to how the Interactive Advertising Bureau handled NewFronts this year, the sixth annual IAB Podcast Upfront event is also going virtual amid the pandemic.

@rwinicov rachel.winicov@adweek.com Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.