Performance Marketing

Making Up for Lost Time: How Younger Consumers Are Spending Their Summers

What Gen Y and Z are doing and how performance marketers can reach them where they are

hiking-genz-geny-summer-vacation — As the world continues to open up, marketers are rethinking how they connect with and engage Gen Y and Z consumers, many of whom have been cooped up for the last 16 or so months.Kacy Burdette

July 22, 2021

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Summer is looking very different for Gen Y and Z consumers right now. Now aged 13 to 39, these generation groups are spending more time with their families, taking outdoor hikes, enjoying time off from school and hanging out with their friends. For entertainment, they’re going to the movies, taking vacations and watching summer sports.

Jessica Hawthorne-Castro

@hawthornecastro

Performance Marketing contributor Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising.

Performance Marketing

Making Up for Lost Time: How Younger Consumers Are Spending Their Summers

What Gen Y and Z are doing and how performance marketers can reach them where they are

Jessica Hawthorne-Castro

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Jessica Hawthorne-Castro