How Voice Apps Can Help Brands Connect With Consumers When They're Really Needed

Loyalty challenges could arise, however

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Just when marketers were getting accustomed to developing a multi-screen strategy across TV and digital interfaces, they now also have to begin strategizing for no screens at all. Here’s why: Purchases made through voice-powered devices such as Amazon Echo and Google Home are projected to explode from $2 billion now to $40 billion by 2022.