How Twitter Is Cleaning Up Twitter—for Publishers

Doubling down on live video and promising not to burn partners

Platforms still rely on publishers to supply content to keep users engaged. Twitter

In case you haven’t heard, there’s a crisis of trust in media. Fake news issues aside, publishers are angry with and distrustful of tech platforms for making major changes that upended the entire digital media industry. Big tech platforms promised publishers reach and scale in exchange for giving away their content for free, a devil’s bargain that’s had disastrous consequences for media companies large and small. Meanwhile, consumers are concerned about platforms mishandling their data, and brands fear their ads might appear next to abhorrent content. It’s a Hydra-esque issue, with multiple heads snapping at the institution of media from all angles.

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@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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