This Social Media Strategist Says Training as a Doctor Made Him a Better Marketer

Online networker Moshe Isaacian of Laundry Service hasn't looked back

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Moshe Isaacian moved from Israel to Los Angeles with his parents when he was 9 years old. Growing up, he was a huge fan of the TV series House. Coming from an immigrant family, he was expected to enter one of three professions: law, business or medicine.

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This story first appeared in the Feb. 24, 2020, issue of Adweek magazine. Click here to subscribe.