How to Use Social Media to Bring Customers Closer to Your Brand When They’re Vacationing

Opinion: People use their mobile devices a little more than usual

You’d think people would take a break from social media once they go on vacation. But why would they? Even before Instagram and the selfie, our vacations have always been a busy time to take pictures of ourselves and our loved ones.

Whether it’s the view from the balcony, the first cocktail, a celebrity they just bumped into or “hot dog legs on the beach,” people love to post while vacationing. In a study by U.K.

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