James Jorner

Should Fintech Startups Start Shifting Social Media Funds to Traditional Media?

Opinion: Your audience is watching TV while browsing, but it is more likely to believe the guy on TV.

How to Use Social Media to Bring Customers Closer to Your Brand When They’re Vacationing

Opinion: People use their mobile devices a little more than usual.

4 Industries That Will Dominate Social Media in 2018

Opinion: All it takes is the right mix of attention, commitment and effort.

Why Businesses Will Struggle to Adapt to 2018’s Social Marketing Challenges

Opinion: Influencers might become irrelevant, or at least not as effective.

How Businesses Should Approach Social Media During Times of Disaster

Opinion: Not everyone is looking to be consoled by a random brand.

How Augmented Reality Is Creating a New Target Market on Social Media

Opinion: AR works effectively in that it blurs the line between an imagined world and the reality.

Why More Businesses Are Turning to Subscription-Based Offerings

Opinion: Businesses are quickly adopting the subscription-based model. And it’s easy to see why: It delivers.

4 Ways Dentists Are Using Social Content to Educate Patients

Opinion: Using social content to educate patients is an art that not only shares reliable health information but also promotes business..

Social Marketing and Consumers: 4 Distribution Strategies That Are Still Effective

Opinion: While creating high-quality content is essential, it won’t do you any good if no one sees it. You have to get it to the right people—your target audience—to attract new customers.

4 Ways Brands Are Using Creativity to Drive Sales Online

Opinion: Businesses realize higher sales when they use these creativity techniques: originality, elaboration and artistic value.,