James Jorner

How Should Businesses Cope With Social Media Churn?

Opinion: Concentrate on what matters: your audience.

Forget Retargeting: Here Are 3 Ways to Reclaim Lost Customers on Social Media

Opinion: Take an active role in finding out why they left.

3 Mistakes That Can Prevent Your Events From Taking Off on Social Media and Beyond

Opinion: Marketers must set clear objectives to guide their efforts.

Should Fintech Startups Start Shifting Social Media Funds to Traditional Media?

Opinion: Your audience is watching TV while browsing, but it is more likely to believe the guy on TV.

How to Use Social Media to Bring Customers Closer to Your Brand When They’re Vacationing

Opinion: People use their mobile devices a little more than usual.

4 Industries That Will Dominate Social Media in 2018

Opinion: All it takes is the right mix of attention, commitment and effort.

Why Businesses Will Struggle to Adapt to 2018’s Social Marketing Challenges

Opinion: Influencers might become irrelevant, or at least not as effective.

How Businesses Should Approach Social Media During Times of Disaster

Opinion: Not everyone is looking to be consoled by a random brand.

How Augmented Reality Is Creating a New Target Market on Social Media

Opinion: AR works effectively in that it blurs the line between an imagined world and the reality.

Why More Businesses Are Turning to Subscription-Based Offerings

Opinion: Businesses are quickly adopting the subscription-based model. And it’s easy to see why: It delivers.