How to refine your audience when boosting a Facebook post


The Boost option on Facebook has come a long way since launch. With recent changes addressing concerns about targeting and low quality engagement, it’s now a viable option to quickly promote content.

However, some effort is still required if you want performance, so careful with simply clicking and forgetting.

Here’s how to customize your audience when using Boost Post:

Prerequisite: Check if the option to use Saved Target Groups created through the Power Editor are available for your page in the Boost Post feature of Individual Posts or not.

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