How to Lose Your Audience’s Trust With Your Marketing

If one of marketing’s main goals is, as I touched on a few weeks back, to reduce perceived risk for your prospects, then it’s worth discussing ways you can lose your audience’s trust and how to avoid the mistakes that are likely to lead to that loss.

First, it’s worth remembering that your prospects’ expectations have changed. In both the B2B and B2C worlds, buyers are less likely to be won over by “bullhorn” marketing (“Here we are! Buy from us now, now NOW!”) and more  likely to respond to an approach that focuses on their needs.

Delivering Promotion Where You’re Promised Resources

That shift to prospect needs typically means that the most effective way to connect with prospects is to provide information of value to them as they’re deliberating their choice.

You still need to make the case for your solution, of course, but you’ll more often be doing this indirectly.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in