How To Connect Social Media Metrics to In-Store Foot Traffic

A content-driven, creative, and aggressive social media strategy can effectively pull a business from being just another shop around the corner to being a remarkable establishment or brand at the forefront.


If only Meg Ryan’s character in “You’ve Got Mail” knew how to work around running a social media marketing campaign, maybe her quaint, little bookstore wouldn’t bow out of the competition to Tom Hanks’ giant bookstore chain without a fight. Had she lived in the Facebook and Instagram era, maybe her shop would still be the community’s official book nook.

Being ranged against malls, major franchises, and mega-retail chains are also among the challenges posed at brick and mortar storefronts or what people usually refer to as “the shop around the corner.”

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