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Recently, during a live stream of Facebook’s weekly internal Q&A meeting, Mark Zuckerberg shared, “I do such a bad job at interviews.” When the CEO of a company with a market cap of over $500 billion admits that he does a poor job at press interviews, it makes you wonder: What makes for a good interview?
For starters, the quality of an interview should be judged from both the perspective of the interview subject (and their company) as well as the reporter (and their publication).