How This Drink App Is Using Data to Engage Customers in Real-Time

Cocktail app Hooch is using data in unique ways

Is it possible to activate an interaction with your customer that rivals Ellen DeGeneres for one of the most popular retweets of all time? Unlikely. User engagement like Wendy’s chicken nugget fan Carter Wilkerson is rare. Businesses in all industries are looking for innovative ways to bring their consumers to take action. Many have difficulty, and hoping for the next #NuggsForCarter is not a strategy.