Curtis Sparrer

Curtis Sparrer


How Social Responsibility Is Changing Creative in the Age of Digital Transformation

Companies need to redirect the narrative.

3 Surefire Ways of Leveraging the Customer Experience

Communicate your research effectively.

How Audience Targeting Is Changing in the Age of Digital Transformation

Niche advertising, influencer marketing and consumer participation are all gaining momentum.

5 Tips for Running Your Company’s Social Media Program

Less is more.

Attracting Influencers Is About Giving Them What They Want

By creating something inspirational.

What CMOs Need to Know About WordPress

Today’s consumers simply won’t tolerate slow sites.

The ROI of Data Quality in Your Digital Advertising

Here's how it can be tracked, measured and proven.

Why PR and Marketing Companies Should Not Ignore Glassdoor

A positive brand perception can go a long way.

Death, Grieving and PR–What I Taught at PRSA

These are the 8 stages of PR.

Your Payment Processor Can Make or Break Your Global Ad Campaign

Before you launch your brand in a new market, you’ll need to know what the potential demand for your product or service is.