5 Tips for Running Your Company’s Social Media Program

Less is more


A quick Google search reveals that there are thousands of people online who want to give you advice about how to run your social media program.

They have opinions about whether or not to follow back, which platforms are right for your business, how many times a day to post, when to post on which platforms, and whether or not paid posts are a worthwhile investment.

I will not be weighing in on any of these specific topics.

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