Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Almost 40 percent of the world now has access to the internet. Taking your brand global opens up access to potentially limitless sales. But blundering into new markets without doing your due diligence first is not the way to go. Coordinating a seamless and successful global ad campaign is about paying attention to details.
Research, targeting, content localization, user experience—all these things need to be taken into consideration. And when you’re ready to hit the ground running and roll your ads out to a wider audience, make sure you’ve taken care of the back end.