Why PR and Marketing Companies Should Not Ignore Glassdoor

A positive brand perception can go a long way

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On a job site like Glassdoor, now the second largest job site and fastest-growing in the U.S., a powerful combination of reviews, salaries, benefits and CEO approval can set an organization apart from the more than 700,000 companies featured on the site. Glassdoor isn’t just a tool for hiring quality employees, it’s also a recruiting, branding and public relations solution that’s often neglected but shouldn’t be.

Poor reviews and how to ‘fix’ them

There’s a recurring theme of management and senior leadership consistently making it into the complaints among low-rated companies, according to Scott Dobroski, director of corporate communications at Glassdoor.



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