The ROI of Data Quality in Your Digital Advertising

Here's how it can be tracked, measured and proven

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While programmatic ad serving platforms tend to get the lion’s share of the media attention these days, it’s the quality of your own data that will have the biggest impact on the ROI of your digital advertising spend. And for all the talk about data-driven advertising and marketing business models, Forrester revealed in a recent webinar that less than 0.5 percent of all data is ever analyzed and used.

@thatcurtis Curtis Sparrer is a principal at Bospar.