How These 3 Brands Are Using Chatbots to Forge Stronger Relationships With Consumer

This emerging tech allows organizations to informally solve issues

a small robot surrounded by boxes of text and calendars
Chatbots that provide an actual use to consumers are helping move brands forward. Getty Images

It may seem like chatbots are designed to make us go crazy at times. But new research from Publicis Media shows that the ones that are genuinely helpful are moving the needle for brands in positive ways.

This story first appeared in the Nov. 4, 2019, issue of Adweek magazine. Click here to subscribe.
Janet Stilson is a freelance writer for Adweek.