How The Isreal Defence Force Used Twitter To Save Lives In Haiti

Earlier this month I attended Jeff Pulver’s 140 Character Conference (#140conf) in Tel Aviv and one of the most memorable presentations was by the Israel Defense Forces. The IDF has really taken social media under its wing, being one of the first military forces to embrace networks like Twitter and YouTube. At the 140 Character Conference, IDF Spokesperson Lt. Aliza Landez and Shalev Hulio of MediAnd talked about the IDF Search and Rescue team’s use of Twitter earlier this year in Haiti, when searching for and saving earthquake victims.

Back in January, just days after the earthquake struck, Rachel Maddow of NBC reported about the medical response in Haiti. Maddow talks about the fully operational field hospital that was set up by the Israeli Army in Port-au-Prince, performing surgical operations and providing care for hundreds of earthquake survivors. However, what was really impressive about the Israeli response in Haiti was their use of Twitter to find and rescue earthquake victims.