How Big Tech Is Working With Nonprofits and Governments to Turn Data Into Solutions During Disasters

A growing movement in the private sector

Companies donate data during disasters like Hurricane Michael and Hurricane Florence to help victims find gas or determine which areas need more supplies. Getty Images, iStock

As Hurricane Michael approached the Florida Panhandle, the Florida Division of Emergency Management tapped a tech company for help.

This story first appeared in the October 15, 2018, issue of Adweek magazine. Click here to subscribe.
@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.