How Spotify's Director of Social Impact Is Connecting Music Lovers With Causes

Kerry Steib brings lessons from her time in marketing

When you first hear Kerry Steib’s job title, director of social impact at Spotify, you might think it entails monitoring large social media campaigns. In fact, she coordinates Spotify’s global social good efforts and connects communities of music lovers, artists and activists.

Earlier in her career, Steib worked in marketing at major companies like AOL and Google, where she learned how to build scale while acting as a megaphone for nonprofits and social causes.

She joined Spotify nearly five years ago to build its sales development team before moving into product marketing.



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This story first appeared in the March 13, 2017, issue of Adweek magazine. Click here to subscribe.