How Should Businesses Cope With Social Media Churn?

Opinion: Concentrate on what matters: your audience

One of the biggest challenges facing businesses on social media today is growing their audiences. According to a report by The Manifest, building their follower and influencer bases is one of the top challenges facing 24 percent of social media marketers today.

But among the number-dependent social media challenges, one stands out: churning.

In a broad sense, churning refers to the rate of loss of an existing parameter—customers, for example. In social media, churning happens when an existing user stops following you.

One practice in particular generates high churn rates.

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