Brand voice has long been a product of written copy, whether it be on websites, marketing materials or email newsletters. With the relatively recent advent of voice recognition tools like Amazon Echo and Google Home, however, brand voice is becoming decidedly more literal.
By 2019, the voice recognition market will be worth $601 million. And by the end of 2022, voice commerce will be a $40 billion industry, and 55 percent of American homes will include at least one smart speaker. Consumers are already integrating these devices into their everyday lives. During