How Marketing Through Voice Technology Will Put Savvy Brands Ahead of the Curve

It’s a way to connect with audiences on a deeper level

CMOs who are prepared for the shift toward voice devices will be in the best position to grow. Getty Images

Brand voice has long been a product of written copy, whether it be on websites, marketing materials or email newsletters. With the relatively recent advent of voice recognition tools like Amazon Echo and Google Home, however, brand voice is becoming decidedly more literal.

Dara Treseder is the chief marketing officer for GE Business Innovations.