Dara Treseder

Dara Treseder

Opinion Contributor
Dara Treseder is the chief marketing officer for GE Business Innovations, which includes GE Ventures, Business Creation, Licensing and New Market Development.

What Generation Z’s Migration Away From Social Means for Marketers

Opinion: They’ll be back: These platforms are still relevant.

3 Ways Your Brand Can Join the Fight for Net Neutrality

Even if you’re a small company, you can still get involved.

How Marketing Through Voice Technology Will Put Savvy Brands Ahead of the Curve

It’s a way to connect with audiences on a deeper level.

What’s the Next Social Network? Think Music

Opinion: Consumers are ready to accept brands on their favorite streaming platforms.

Emotions and Data Are a Winning Combo for Great Social Ad Campaigns

Opinion: We need a Mad Men-style renaissance that makes advertising personal again. But that doesn’t mean there’s no place for analytics.