Portrait of Dara Treseder

Dara Treseder

Dara Treseder is the chief marketing officer for GE Business Innovations, which includes GE Ventures, Business Creation, Licensing and New Market Development.


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What Generation Z’s Migration Away From Social Means for Marketers

Digital

Opinion: They’ll be back: These platforms are still relevant.

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3 Ways Your Brand Can Join the Fight for Net Neutrality

Digital

Even if you’re a small company, you can still get involved.

This is a Profile

How Marketing Through Voice Technology Will Put Savvy Brands Ahead of the Curve

Digital

It’s a way to connect with audiences on a deeper level.

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What’s the Next Social Network? Think Music

Digital

Opinion: Consumers are ready to accept brands on their favorite streaming platforms.

This is a Profile

Emotions and Data Are a Winning Combo for Great Social Ad Campaigns

Digital

Opinion: We need a Mad Men-style renaissance that makes advertising personal again. But that doesn’t mean there’s no place for analytics.