Dara Treseder Opinion Contributor Dara Treseder is the chief marketing officer for GE Business Innovations, which includes GE Ventures, Business Creation, Licensing and New Market Development. Social Pro Daily What Generation Z’s Migration Away From Social Means for Marketers Opinion: They’ll be back: These platforms are still relevant. Voice 3 Ways Your Brand Can Join the Fight for Net Neutrality Even if you’re a small company, you can still get involved. Voice How Marketing Through Voice Technology Will Put Savvy Brands Ahead of the Curve It’s a way to connect with audiences on a deeper level. Social Pro Daily What’s the Next Social Network? Think Music Opinion: Consumers are ready to accept brands on their favorite streaming platforms. Social Pro Daily Emotions and Data Are a Winning Combo for Great Social Ad Campaigns Opinion: We need a Mad Men-style renaissance that makes advertising personal again. But that doesn’t mean there’s no place for analytics.