Great advertising goes beyond branding and speaks to the heart of people’s needs, fears, hopes and dreams.
Procter & Gamble’s most recent spot in its “My Black Is Beautiful” campaign served as a reminder to brands everywhere that our job is to reassure customers that we’re on their side. The two-minute #TalkAboutBias commercial called on consumers to discuss and end racial bias. Throughout the emotional clip, we see African-American mothers teaching their children to believe in themselves despite prejudice.
P&G’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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