Emotions and Data Are a Winning Combo for Great Social Ad Campaigns

Opinion: Great advertising goes beyond branding and speaks to the heart of people’s needs, fears, hopes and dreams

Human connection will always drive the most engaging, memorable ads valentinrussanov/iStock

Great advertising goes beyond branding and speaks to the heart of people’s needs, fears, hopes and dreams.

Dara Treseder is the chief marketing officer for GE Business Innovations.
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