What Generation Z's Migration Away From Social Means for Marketers

Opinion: They’ll be back: These platforms are still relevant

For Generation Z, swiping, tapping and scrolling are about as second nature as breathing. For those born after 1997, life without the internet is a foreign concept. 85 percent of Gen Zers use social platforms to learn about new products, and about one-half say they “can’t live without” YouTube.