How Marketers Can Throw Away Data, Without Regrets
Last month, I talked about data hoarders (refer to “Don’t Be a Data Hoarder”). This time, let me share some ideas about how to throw away data.
I heard about people who specialize in cleaning other people’s closets and storage spaces. Looking at the result — turning a hoarder’s house into a presentable living quarters — I am certain that they have their own set of rules and methodologies in deciding what to throw out, what goes together, and how to organize items that are to be kept.
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