Portrait of Stephen H. Yu

Stephen H. Yu

Stephen is president and chief consultant at Willow Data Strategy.

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Why Data Presentation Needs to Be Digestible and Insightful

Data & Insights

Data presentation is all about cutting down the noise.

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In Data Analysis, the Right Answers Come Only From Asking the Right Questions

Performance Marketing

How data analysts and decision makers can better adjust to understand one another.

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An Election Lesson: How to Eliminate Emotional Factors From Predictive Analytics

Performance Marketing

Election polling errors show why data models need to reach beyond human surveys.

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Why Data Scientists Must Act as Mediators and Translators Between IT and Marketing

Performance Marketing

Analysts must reconcile teams that can sometimes seem to be speaking different languages.

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Know What to Automate With Machine Learning

Media

There are many posers in the data and analytics industry. Unfortunately, some of them occupy managerial positions, making critical decisions based on superficial knowledge and limited experiences. I’ve seen companies [...]

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Understanding What a Customer Data Platform Needs to Be

Media

Modern-day marketers try to achieve holistic personalization through all conceivable channels in order to stand out among countless marketing messages hitting targeted individuals every day, if not every hour. If [...]

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Stop Expecting Data Scientists to Be Magical: Analytics Is a Team Sport

Media

Many organizations put unreasonable expectations on data scientists. Their job descriptions and requirements are often at a super-human level. “They” say — and who are they? — that modern-day data [...]

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Why Many Marketing Automation Projects Go South

Media

As a data and analytics consultant, I often get called in when things do not work out as planned or expected. I guess my professional existence is justified by someone [...]

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Even AI Needs Clean Data in Order to Be the Shiny Object

Media

Users are quickly realizing that investing in AI is not the end of the road. Then again, in this analytics journey, there really is no end anyway; much like the [...]

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Why the Email Batch and Blast Practice Is an Addiction and How to End It

Media

In email marketing, “Batch & Blast” is a common practice. But dare I say, it’s the junk food of marketing. We all know that the email batch and blast practice [...]