Stephen H. Yu
Stephen is president and chief consultant at Willow Data Strategy.
When looking for new segments, do not stop short by habitually running customer profiles against the general population.
Building trust in data science, not just going on gut feelings.
Even seasoned data scientists with state-of-the-art toolsets have a hard time overcoming data shortages.
No customer is just a sum of product purchases and clicks.
It's all about connecting the dots between technology, analytics and content.
What does 'personalization' really mean? And how can marketers use it to truly connect with their customers without annoying them?
Creating golden records is not something for which you just turn on AI-based software and call it a day.