How L’Oréal Is Using Tech to Make Thousands of Custom Skin Shades

At SXSW, algorithms and machines whip up foundation and serum

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If you’ve ever stepped into a drug store or specialty shop for makeup, you know how daunting it is to find the right foundation shade to match your skin tone. The colors are only made to match a sampling of skin colors, and are often too dark or too light.

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