How JC Penney Got Caught Engaging In "Black Hat" SEO
Search Engine Optimization is becoming a real consideration for companies looking for the extra edge online. As JC Penney has learned, however, not anything goes in the attempt to attract the world to your online home.
Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
While not as ubiquitous today as a few years ago, we all remember the – well, in a word, hate – directed at the retail giant Wal-Mart. They were targeted for their shoddy treatment of employees, questionable business ethics and notably the use of us their considerable resources to monopolize the market and make it near impossible for the ‘little guy’ to compete. Now, the big guys are using their deep pockets to achieve supremacy on the online battlefield, and some would say it was just a matter of time before they were caught engaging in business no-nos.