How Important is Design? Q&A with LinkedIn's Amy Parnell

SocialTimes recently chatted with Amy Parnell, the director of user experience at LinkedIn, to learn more about what goes into a redesign (or a slight tweak).


One of the main questions a seasoned social media user asks after a few months is, “Why is this changing?” Facebook, Twitter, LinkedIn and other social platforms all go through design changes that can seem random and counter-intuitive.

But there is a process and a meaning behind design changes. SocialTimes recently chatted with Amy Parnell, the director of user experience at LinkedIn, to learn more about what goes into a redesign (or a slight tweak). Parnell spoke at the CapitalOne CapX Talk in San Francisco about the importance of solid design:

LinkedIn design principles focus on creating experiences that are approachable, streamlined, personalized and guided.

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