Lead Generation

How I'm Creating Leads and Sales on LinkedIn

Headshot of Jeff Molander
By Jeff Molander

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The biggest mistake most of us are making when promoting content within a LinkedIn Group is sharing a link back to what we’ve published. Instead, success depends on your ability to use what you already know works within the walls of LinkedIn Groups and, ultimately, getting prospects off of social media. Yes, I’m serious. I’m living proof. I’ve been using LinkedIn to create leads and actual sales with good success.

Most of us believe that setting up an engaging LinkedIn group or attractive profile is the key to success for businesses or job seekers.

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Headshot of Jeff Molander

Jeff Molander

Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers 'from cold,' speeding them toward qualification.

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