How Hickory Farms Used Search Queries to Learn What Customers Want in Their Gift Baskets

The cured meat and cheese purveyor realized a 1,000% increase in traffic from searches around keywords like ‘wine,’ ‘wine gifting’ and ‘gift basket.’

Anyone who grew up going to suburban malls in the ‘70s and ‘80s likely remembers the cubed samples of cured meat and cheese Hickory Farms distributed during the holiday season.