Andrew McGovern got his first taste of working in virtual reality in 2007 when he spent a summer driving around and capturing 360-degree footage in Toronto for Google’s Street View project.
Now, he works as vp of virtual reality and augmented reality productions at Digital Domain—the visual effects company founded by James Cameron—and helps create interactive projects and campaigns for studios, agencies and brands like Deutsche Telekom, Sunkist and UFC.
“It’s a very new technology and format so a lot of it is educating clients on what the possibility is, especially on the brand side—it’s an evolution, not a revolution,” he said.
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