Sports Marketing

How FanDuel Kept Fans Entertained During the Great Live Sports Shutdown of 2020

CMO Mike Raffensperger talks pivots at Adweek's Sports Marketing summit

fanduel cmo mike raffensperger
FanDuel CMO Mike Raffensperger explained why September was a great month to be a sports fan. Adweek

By Kathryn Lundstrom

November 16, 2020

For fantasy sports betting app FanDuel, a company whose model relies heavily on live sports, the pandemic-induced pause of every major league’s activities created a unique challenge.

Kathryn Lundstrom
@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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