How FanDuel Kept Fans Entertained During the Great Live Sports Shutdown of 2020

CMO Mike Raffensperger talks pivots at Adweek's Sports Marketing summit

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For fantasy sports betting app FanDuel, a company whose model relies heavily on live sports, the pandemic-induced pause of every major league’s activities created a unique challenge.

When all the major sports’ seasons came to a standstill in mid-March, fans not only missed out on the experience of watching and rooting for their favorite sports teams—fantasy sports enthusiasts also saw their leagues take an indefinite hiatus. Suddenly, a huge portion of FanDuel’s 6 million active users were looking for new ways to entertain themselves and new events to bet on, CMO Mike Raffensperger said at the virtual Brandweek



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