With the Help of Former Stars, FanDuel's NFL Campaign Makes Betting Look Easy

The brand saw bets placed jump 200% after the first week of the season

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Miraculously, football is back.

With it comes the return of sports betting, which has become a multi-billion dollar industry since a 2018 Supreme Court decision allowed states the ability to legalize sports gambling. The NFL’s arrival has meant companies like FanDuel, one of the largest sports betting and daily fantasy brands in the world, have a new opportunity to flex their advertising muscle.

In a new campaign, the brand is welcoming fans back to the sports they love, while reminding—with the help of the former stars like James Harrison, Orlando Pace and former coach Jeff Fisher—how easy it is to place a bet.

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