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The hottest thing in the brand ecosystem, the marketing cloud, could stand to find a new name for itself. Advertisers across the spectrum are not only finding clarity in the cloud, they’re basking in the sunny warmth of greater returns on investment, working with the likes of Marketo, Adobe, Oracle and Salesforce. And the forecast appears to only get better—although it’s not known for being a simple solution.
“You cannot boil the ocean,” comments Dana Cutter, director of marketing communications for Aetna Accountable Care.