How Do People on Facebook Feel About the Accuracy of Categories in Their Ad Preferences?

Pew Research Center found results were more favorable among frequent and longtime users

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

A new study from Pew Research Center arrived at some seemingly obvious conclusions about the correlation between usage of Facebook and how much the social network learns about people through that usage.

Pew conducted a survey in which Facebook users were asked to review their ad preferences on the social network, with roughly nine out of 10 finding information about them on those pages.

Not surprisingly, people who use Facebook several times daily or who have been on the social network for longer periods of time reported seeing more categories listed on their ad preferences pages.

Pew found that 44% of respondents who use the social network several times per day reported at least 21 categories, while that total was only reached by 34% of those who use Facebook once per day and 20% of those who access it less often.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in