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A new study from Pew Research Center arrived at some seemingly obvious conclusions about the correlation between usage of Facebook and how much the social network learns about people through that usage.
Pew conducted a survey in which Facebook users were asked to review their ad preferences on the social network, with roughly nine out of 10 finding information about them on those pages.
Not surprisingly, people who use Facebook several times daily or who have been on the social network for longer periods of time reported seeing more categories listed on their ad preferences pages.
Pew found that 44% of respondents who use the social network several times per day reported at least 21 categories, while that total was only reached by 34% of those who use Facebook once per day and 20% of those who access it less often.