“Advertising is really a conversation-starter,” Audi of America president Scott Keogh told me in 2011 when I was co-writing a book on social influence, The Face-to-Face Book. Keogh’s insight as chief marketing officer has propelled great advertising and dramatic sales growth for the Audi brand. It hasn’t hurt Keogh’s career, either.
How Consumer Talk Supercharges Advertising
Opinion: Conversation helps drive $7 trillion to $10 trillion in annual spending
