Headlights Meet 'Twilight' in Audi's Super Bowl Spot

Venables Bell takes a stab at vampire culture

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Venables Bell & Partners half-embraces and half-spurns pop culture's obsession with vampires in its 60-second Super Bowl commercial, posted below. The spot, airing in the first ad break after the kickoff, features the new 2013 Audi S7 with the brand's signature LED headlight technology—which is the focus of the piece.

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