How Connected TV and OTT Are Helping Marketers Reach a Wider Audience

Marketers are missing a prime opportunity

Research shows 42% of consumers are spending 'a lot more time' watching connected TV amid the pandemic. iStock

With companies like Hulu and Amazon producing their own highly popular shows while offering cord-cutters new ways to experience television, connected television (CTV) and over the top television (OTT) are creating new opportunities for brands looking to add to their multichannel advertising portfolios.

Performance Marketing contributor Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising.