How Connected TV and OTT Are Helping Marketers Reach a Wider Audience
Marketers are missing a prime opportunity
Research shows 42% of consumers are spending 'a lot more time' watching connected TV amid the pandemic.
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With companies like Hulu and Amazon producing their own highly popular shows while offering cord-cutters new ways to experience television, connected television (CTV) and over the top television (OTT) are creating new opportunities for brands looking to add to their multichannel advertising portfolios.
