Performance Marketing

How Connected TV and OTT Are Helping Marketers Reach a Wider Audience

Marketers are missing a prime opportunity

Research shows 42% of consumers are spending 'a lot more time' watching connected TV amid the pandemic.iStock
By Jessica Hawthorne-Castro

November 30, 2020

With companies like Hulu and Amazon producing their own highly popular shows while offering cord-cutters new ways to experience television, connected television (CTV) and over the top television (OTT) are creating new opportunities for brands looking to add to their multichannel advertising portfolios.

Jessica Hawthorne-Castro

Performance Marketing contributor Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

Cracking the Code to Reach Professional Audiences

By Mediaocean

How Pharma Marketing Can Ride the Audio Wave Into Modern Times

By Lee Ann Longinotti

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms

By Epsilon

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}