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With companies like Hulu and Amazon producing their own highly popular shows while offering cord-cutters new ways to experience television, connected television (CTV) and over the top television (OTT) are creating new opportunities for brands looking to add to their multichannel advertising portfolios.
Where CTV is any television that’s used to stream video via the web (think Smart TVs or gaming consoles), and OTT is video content that’s served to viewers via traditional television systems (HBO Now, Hulu, Amazon Video), both provide an effective and efficient way to reach a broad audience.
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